King of Shaves Master Barber to Shave Guests at New Duane Reade

For those of you in the NYC area, you might want to swing by the grand opening of Duane Reade's huge new flagship location at 40 Wall Street this Friday, July 22nd from 11am-1pm.

The new location is massive (22,000-square-feet) and open 24-hours, and includes a nail salon, sushi bar, and blowout stations.

King of Shaves master barber, Diane Wood, will be on hand at the event doing live shaves for guests and giving away King of Shaves by Remington razors, gels, and oils!

Duane Reade 40 Wall Street

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July 19, 2011

The Hipster Advantage

From AskMen:

"The whole hipster look -- and the look is about 90% of what a hipster is -- strikes us as a costume, a distraction from the truth that there is no deeper truth. A zebra acting like it's not a horse. Wyatt Earp wearing a handlebar moustache meant "don't f*ck with me, I'm a dangerous gunslinger." The silliness of the facial hair was counterweighted by the gravity of the dude. If Iggy Pop wants to wear skintight jeans, well, the man's earned it. When hipsters appropriate these bits of culture's past, it seems somehow goofy and cynical. We don't like it.

But a Better Man has to admit a good thing when he sees it, and hipsters sure know how to hang out and have a good time on the cheap -- this is mostly what they do, after all. We can get down with that, especially in times like this, when money's tight."

Read the rest: In Praise Of The Hipster

Image: Lorena Cupcake at Flickr

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July 18, 2011

BRUT Launches News Network

brutbnn.jpgBRUT has just launched the BRUT News Network (BNN), their own news network featuring original video content which is said to be "part sports, part humor".

"The BNN features the latest Internet videos along with commentary on hot topics and discussions that often include the insight of America's #1 sports talk radio host and sports expert, Jim Rome, via frequent cameo appearances. The two BNN hosts, Bob and Ned, who love sports, explosions and people falling down as much as the next guy, grab audience's attention by providing two minute videos of comic relief with episodes featuring topics such as Parkour, extreme sports fails, office pranks, and much more."

Check it out at

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Poetic Gravity: At the Intersection of Literature and Facial Hair

longfellowbeard.JPGYour facial hair read of the day:

"Poets Ranked by Beard Weight is a classic of Edwardian esoterica, a privately printed leaflet offered by subscription to the informed man of fashion and as a divertissement au courant for reading bins and cocktail tables of parlor cars and libraries and smoking lounges of gentlemen's clubs.

Typifying a once-popular, but nowadays seldom-encountered species of turn-of-the-century ephemera, Poets Ranked by Beard Weight has become a rarity much prized by bibliophiles, and one that still stands out as a particular curiosity among the many colorful curiosities of the period. Its author, one Upton Uxbridge Underwood (1881 - 1937), was a deipnosophist, clubman, and literary miscellanist with a special interest in tonsorial subjects."

Read Poets Ranked By Beard Weight at 50 Watts

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July 15, 2011

Handlebar Moustache Ad: Heineken Light

Is the handlebar 'stache on its way back? Thanks to this ad from Heineken, it very well may be:

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July 14, 2011

Vote for Your Favorite Beard for the Whisker Wars Hall of Fame

Yup, Whisker Wars is almost here, and you've got a chance to decide who makes it into the Hall of Fame. From Jerry Garcia to Yosemite Sam, from Moses to Charles Darwin, and from Abraham Lincoln to Fidel Castro, the lineup is ready and waiting for your votes.

Check it out: Whisker Wars Hall of Fame

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Electric Shavers Tested by Consumer Reports


How does a guy know which electric razor to buy? One way to know is to look at the results of testing, such as the recent Consumer Reports electric shaver testing:

"Whether guys go for that rough and scraggy look or the smooth, suave appearance of a debonair actor, keeping up with facial hair can be a chore. Making the task even more complex: The range of electric razors--from cheap $10 models to others that cost more than 20 times as much! To find out which shavers really cut "as smooth as a razor," Consumer Reports uses an interesting item: Sandpaper."

Check it out here: Consumer Reports

Image: photosteve101 at Flickr

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July 13, 2011

Talk to the Beard


Does your facial hair speak for you? Or do you speak for your beard?

[via Austin Town Hall / Ed Booth]

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July 11, 2011

UFC and Edge Shave Gel Partner in Edge of Greatness

The makers of Edge® Shave Gel and the folks at the Ultimate Fighting Championship® (UFC®) just announced a partnership to identify fighters on the "Edge of Greatness" which delivers an opportunity for them to be an official spokesman for Edge Shave Gel. Under the leadership of former two-division UFC champion BJ Penn, four rising UFC stars will compete for the public's endorsement to become the next face of "Team Edge."

This collection of the UFC's most exciting up-and-coming stars will be mentored by Penn as they continue their journeys in the UFC's hallowed Octagon®. Motivated by the chance to earn a year-long Edge sponsorship, the following fighters will compete in the "Edge of Greatness" contest:

  • Phil "Mr. Wonderful" Davis - a Pennsylvania native and Division I NCAA champion wrestler who is quickly climbing the ranks in the 205-pound division. He will fight former UFC light heavyweight champion Rashad Evans in the main event of UFC 133 on August 6
  • Chad "Money" Mendes - a two-time All-American wrestler, currently undefeated and going for his second UFC victory in UFC 133 on August 6
  • Michael "Mayday" McDonald - currently the youngest UFC fighter who boasts a 13-1 MMA record and 2-0 record within the UFC
  • Brian "All American" Stann - a former Marine Corps Captain and Silver Star recipient who has won his last three fights, including Fight of the Night honors at UFC 130

"Every fighter has a dream to make it big, and he knows he can get there if he only gets the right edge. I know what it's like to work for a shot at glory, so I'm excited to work with these four guys to help them make it in the UFC as part of 'Team Edge,' and I encourage all UFC fans to go online and vote for who's ready to achieve greatness." - BJ Penn

To help Edge decide who should be the next face of "Team Edge," UFC fans can vote at The fighter who receives the most votes will be sponsored by Edge, helping propel him one step closer to the "Edge of Greatness."

Fans can vote up to five times a day, and each time they can be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event to meet Team Edge and see a live UFC showdown.

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Gillette Honors Derek Jeter's 3000th Hit with Crowdsourced Card

Want to personally congratulate Derek Jeter on his latest milestone? Gillette is making it happen:

New York Yankee star Jeter has long been a pitch-man for Gillette, the Boston-based razor-blade brand. So Gillette has decided to pay tribute to Jeter on the occasion of his 3,000th career hit, something Jeter did in a ball game on Saturday. In honor of this grand event, Gillette has placed 15-foot-tall congratulatory card in New York's Grand Central Station.

For today only, Jeter fans can join Gillette in saluting the Yankee star. Thanks to Gillette's use of social media, fans can submit a tweet using the hashtag #GilletteJeterCard or they can post a message to Gillette's Facebook page.

And if you happen to be in NYC, you can show up Grand Central Station and sign the card yourself.

Image: Rubenstein at Flickr

Read More in: Gillette | Sports

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